Creativity

Murphy's: When It Rains It Pours App

A summer in Ireland.

Published on Aug 30, 2012

Editor's Pick

Recently, Budweiser -- who obviously know nothin' about Irish weather -- released a summer app that lowers the price of beer the hotter it gets. But as Murphy's knows, by virtue of really being Irish, a summer on the Emerald Isle means lots of rain. So it tells it like it is, with an app by Publicis Dublin that gives you a free pint of the stout when it rains. Check out the accompanying TV spot, directed by Sean Branigan at Antidote, to give you a taste of the weather the Irish have been experiencing.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 30, 2012
Agency:
Publicis Dublin
CD:
Ronan Nulty
Client:
Murphy's
Concept:
Ronan Nulty
Concept:
Austin Richards
Art Director:
Austin Richards
Writer:
Ronan Nulty
Agency Producer:
Barbara-Ann Chaney
Production Company:
Antidote
Producer:
Andrew Freedman
Sound:
Mutiny
Digital Creative:
Niall Staines
Head of User Experience:
Anna Mikhova

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.