Creativity

This U.K. Film Will Take a Fascinating Look at the Changing Role of Women in Advertising

Film Compiled by Lindsey Clay Will Launch on International Women's Day

By Alexandra Jardine. Published on Feb 28, 2017

Editor's Pick

The U.K.'s Museum of Brands, Packaging and Advertising is to launch a film on International Women's Day (March 8) that will take viewers through the changing portrayal of women in ads over the last 50 years.

The film, produced by Lindsey Clay, recent past president of Women in Advertising and Communications London (WACL) and CEO of TV industry organization Thinkbox, will feature 10 well-known campaigns from the last 50 years. It was shot and edited in-house at Thinkbox by Clay and her team.

They range from 1960s ads showing women as housewives in a domestic setting, for household brands such as Shake 'n' Vac, to a famous 1987 Volkwsagen ad featuring Paula Hamilton as a woman saying goodbye to a bad relationship, to the female athlete in Apple's "1984" and the 1990s "Diet Coke Break" campaign featuring female office workers leering at a hunk. Modern ads portrays of women include Always' "Like a Girl," Sport England's "This Girl Can" and Channel 4's "Meet the Superhumans."

The trailer, featuring Clay discussing the project, is seen here, and we look forward to the final film.

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