Museum of Sex: Logos of Lust

Two new exhibitions at New York's Museum of Sex (www.museumofsex.org ) have engendered two new logos, from the local office of Pentagram, the Museum's go-to design

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Two new exhibitions at New York's Museum of Sex (www.museumofsex.org ) have engendered two new logos, from the local office of Pentagram, the Museum's go-to design guys. "Get Off! Exploring the Pleasure Principle," and "Sex Among the Lotus: 2,500 Years of Chinese Erotic Obsession," are the work of Pentagram designer Brett Traylor, who explains the thrust of the projects. "The subject of 'Get Off,' while probably not the most 'photogenic' of design challenges, ended up providing enough primitive emotion and power in its name alone," says Traylor. "As a term for masturbation or orgasm, 'get off' is a somewhat raw slang. This is reflected by the broken-up, violated monoweight typeface. The use of a single physical word to do the job normally done by two seemed like an idea consistent with the theme, as well." On the other hand, "Sex Among the Lotus" is "entirely about Chinese sexual culture, and we felt that the use of actual Chinese characters was too obvious to ignore, given their intrinsic beauty and sensuality. The logotype uses the Chinese character for 'sex/nature' as its centerpiece, replacing the E and flanked by the letters S and X. To complement the logotype and complete the visual identity, we commissioned a photograph of a lotus flower." And to complement that, we've thrown in some art from the "Get Off" show. (The numbered credits below match the sequence in the accompanying PDF.)

3. Jane Dickson "Live Girls XXVI," 1994 Courtesy Marlborough Gallery, N.Y.

4. Tom Otterness "Animal Nature," 1985 Courtesy Marlborough Gallery, N.Y.

5. Laurel Nakadate & Dora Malech Video still from "Blue Ribbon Fun," 2003 Courtesy of the artists

6. Karim Rashid "Karimsutra," 2004 Prototype for interactive sex furniture Commissioned by the Museum of Sex

7. Terence Koh "Untitled," 2004 Photograph Courtesy of Peres Projects, L.A.

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About

Credits
Date
Apr 15, 2004
Client:
Museum of Sex
Principal:
Michael Bierut
Designer:
Brett Traylor
Photographer:
Doris Mitsch
Calligrapher:
Amy Wang
Agency:
Pentagram New York
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