Museum of Sex: The Sex of Art

In its latest branding effort for New York's Museum of Sex, Lowe has used fine-art stock to create postcards that feature classic paintings, perverted, you might say, by the simple line, "You'll never look at art in other mus

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In its latest branding effort for New York's Museum of Sex, Lowe has used fine-art stock to create postcards that feature classic paintings, perverted, you might say, by the simple line, "You'll never look at art in other museums the same way again." The postcards are sold in the museum store (on the back of each card is a $5 discount admission offer) and sometimes distributed as promos, and you can see them in this PDF showcase: Rembrandt's "Return of the Prodigal Son" and "The Painter Gerard de Lairesse"; Fr
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About

Credits
Date
Dec 16, 2004
Client:
Museum of Sex
Chief Creative Officer:
Gary Goldsmith
Executive Creative Director:
Dean Hacohen
Creative Group Head:
Earl Cavanah
Creative Group Head:
Lisa Rettig-Falcone
Art Director/Typographer:
Andrew Whitehouse
Copywriter:
Justin Gomes
Art Producer:
Catie Crabtree
Agency:
Lowe New York
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