Creativity

Aardman Brings Christmas Decorations to Life (With Aussie Accents) in This Ad from Myer

Retailer Aims to Serve Up Christmas Magic With an Australian Tone

By Alexandra Jardine. Published on Nov 13, 2015

Editor's Pick

Australian department store Myer enlisted Aardman Animation to brings its holiday spot to life this year, animating the story of some Christmas tree decorations who are on a hunt for holiday gifts.

As the characters - an elf, an angel, a reindeer and a mouse -- make their way across a winter landscape in their search for the 'real Christmas' -- the combination of the cute animation mingled with some typical Aussie humor ("Last year I went to the Gold Coast for two week and nobody missed me," says the angel) makes for a fun one-minute spot.

The stop motion film was directed by Aardman's Steve Harding-Hill in a four month production process that saw each of the four characters sculpted by hand.

Clemenger BBDO Melbourne was the creative agency and its creative director, Stephen de Wolf, said, in a statement: "We wanted to bring a little bit of magic back to Christmas this year, but without being typically saccharine about it. The result is something beautiful and whimsical, but with a uniquely Australian tone.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 13, 2015
Agency:
Clemenger BBDO Melbourne
Chief Merchandise & Marketing Officer and Deputy CEO:
Daniel Bracken
Client:
Myer
GM Marketing Strategy & Communications:
Nathalie Warren-Smith
Senior Marketing Manager Retail Events & Services:
Joanne Brennan
Creative Chairman:
James McGrath
Creative Director:
Evan Roberts
Creative Director:
Stephen de Wolf
Creative Director:
Carolyn Mackintosh
Senior Producer:
Karolina Bozajkovska
Operations Director:
Sharon Adams
Group Managing Director:
Simon Lamplough
Business Director:
Kellie Lennon
Senior Planner:
Matthew Kingston
Production Company:
Aardman Animations
Director:
Steve Harding-Hill
Producer:
Steph Owen
Production Coordinator:
Caroline Hague
Head of Model Making:
Chris Entwistle
DOP:
Mark Chamberlin
Lighting Cameraman:
Jeremy Hogg
Animator:
Dave Osmond
Post Production Supervisor:
Jim Lewis
Editor:
Dan Hembery

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.