Aardman Brings Christmas Decorations to Life (With Aussie Accents) in This Ad from Myer

Retailer Aims to Serve Up Christmas Magic With an Australian Tone

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Australian department store Myer enlisted Aardman Animation to brings its holiday spot to life this year, animating the story of some Christmas tree decorations who are on a hunt for holiday gifts.

As the characters - an elf, an angel, a reindeer and a mouse -- make their way across a winter landscape in their search for the 'real Christmas' -- the combination of the cute animation mingled with some typical Aussie humor ("Last year I went to the Gold Coast for two week and nobody missed me," says the angel) makes for a fun one-minute spot.

The stop motion film was directed by Aardman's Steve Harding-Hill in a four month production process that saw each of the four characters sculpted by hand.

Clemenger BBDO Melbourne was the creative agency and its creative director, Stephen de Wolf, said, in a statement: "We wanted to bring a little bit of magic back to Christmas this year, but without being typically saccharine about it. The result is something beautiful and whimsical, but with a uniquely Australian tone.

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About

Credits
Date
Nov 13, 2015
Agency:
Clemenger BBDO Melbourne
Chief Merchandise & Marketing Officer and Deputy CEO:
Daniel Bracken
Client:
Myer
GM Marketing Strategy & Communications:
Nathalie Warren-Smith
Senior Marketing Manager Retail Events & Services:
Joanne Brennan
Creative Chairman:
James McGrath
Creative Director:
Evan Roberts
Creative Director:
Stephen de Wolf
Creative Director:
Carolyn Mackintosh
Senior Producer:
Karolina Bozajkovska
Operations Director:
Sharon Adams
Group Managing Director:
Simon Lamplough
Business Director:
Kellie Lennon
Senior Planner:
Matthew Kingston
Production Company:
Aardman Animations
Director:
Steve Harding-Hill
Producer:
Steph Owen
Production Coordinator:
Caroline Hague
Head of Model Making:
Chris Entwistle
DOP:
Mark Chamberlin
Lighting Cameraman:
Jeremy Hogg
Animator:
Dave Osmond
Post Production Supervisor:
Jim Lewis
Editor:
Dan Hembery
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