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Myggolf: Butt Naked for Norwegian Bug Repellent

How do you sell mosquito repellent in the Land of the Midnight Sun? With a generous helping of male buttocks. We're leading with the one ad featuring women, just to be perverse, but all the other executions in this campaign (see the PDF), from Oslo's

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How do you sell mosquito repellent in the Land of the Midnight Sun? With a generous helping of male buttocks. We're leading with the one ad featuring women, just to be perverse, but all the other executions in this campaign (see the PDF), from Oslo's Shnel & Melnychuck, are buns-in-the-sun fun. Is this a standard Norwegian ad tactic? "Although we Scandinavians seldom resist showing a bit of male nudity
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About

Credits
Date
Nov 04, 2004
Client:
Myggolf
Copywriter:
Stig Bj
Copywriter:
Erik Heisholt
Art Director:
Henrik Sander
Photographer:
Marcel Lelienhof
Agency:
Shnel & Melnychuck
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