Creativity

Myggolf: Butt Naked for Norwegian Bug Repellent

How do you sell mosquito repellent in the Land of the Midnight Sun? With a generous helping of male buttocks. We're leading with the one ad featuring women, just to be perverse, but all the other executions in this campaign (see the PDF), from Oslo's

Published on Nov 04, 2004

Editor's Pick

How do you sell mosquito repellent in the Land of the Midnight Sun? With a generous helping of male buttocks. We're leading with the one ad featuring women, just to be perverse, but all the other executions in this campaign (see the PDF), from Oslo's Shnel & Melnychuck, are buns-in-the-sun fun. Is this a standard Norwegian ad tactic? "Although we Scandinavians seldom resist showing a bit of male nudity

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 04, 2004
Client:
Myggolf
Copywriter:
Stig Bj
Copywriter:
Erik Heisholt
Art Director:
Henrik Sander
Photographer:
Marcel Lelienhof
Agency:
Shnel & Melnychuck

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.