Creativity

An 82-Year-Old Surfs Web for First Time in This Fascinating Film

Swedish Website Mynewsdesk.com Created Film to Highlight Digital Divide

Published on Mar 19, 2015

Editor's Pick

To highlight the digital divide in Sweden, online newsroom Mynewsdesk.com put the internet in the hands of an 82-year-old actress, Kerstin Wolgers, and filmed her reaction.

Edelman Deportivo created the campaign, which consisted of several broadcasts that saw Ms. Wolgers use Google (to search for her own name and art by Monet), Youtube (including "Gangnam Style"), Skype and Tinder -- where she gets to look at lots of "beautiful men."

The films, which went live on Mynewsdesk earlier this month, have already gained PR currency around the world, even making the front page of Reddit. The video above shows highlights.

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About

Credits

Date
Mar 19, 2015
Agency:
Edelman Deportivo
Client:
Mynewsdesk.com

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