On Friday at the Warm Gun design conference in San Francisco, MySpace unveiled its new logo, which conspicuously replaces the "space" in the company's name with a "blank" symbol, and loses the three figures on its left as well as the "places for friends" tag. It also uses what appears to be a Helvetica-inspired typeface.
According to MySpace VP User Experience Mike Macadaan, "the new logo acts as a vessel, an empty stage" for users to show off who they are and what they're into. "It can't be all about a big company that's trying to express a bunch of [its] own philosophies."
- Oct 11, 2010