Creativity

NAB: Break Up

Dumping the competition.

Published on Jun 21, 2011

Editor's Pick

Clemenger BBDO Melbourne scooped the Grand Prix for PR at Cannes Lions for its 'Break Up' campaign for National Australia Bank.

NAB is one of Australia's four big consumer banks and it wanted to differentiate itself from the other three, as big banking had gotten a bad rap in the recent economic meltdown. So it staged a public 'break up' with the other three banks through a 24-hour PR blitz. The activity kicked off a few days early with a tweet meant to look accidental, suggesting that NAB was 'stressed' and weighing an important decision. It went on to declare the break up.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 21, 2011
Agency:
Clemenger BBDO Melbourne
Client:
NAB

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.