Creativity

NAB: Rewarding Honesty

Good citizens get their five minutes of fame.

Published on Jun 18, 2012

Editor's Pick

Promoting its Honesty Credit Card, National Australia Bank (NAB) sent up this stunt in which unsuspecting shoppers were rewarded for handing in lost items by seeing their faces plastered across all manner of outdoor media. The campaign, by Clemenger BBDO, ran this past weekend in a local shopping center.

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About

Credits

Date
Jun 18, 2012
Agency:
Clemenger BBDO Melbourne
Client:
NAB

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