Creativity

NAB: Stand In

Get someone to go to your wedding for you.

Published on Aug 27, 2012

Editor's Pick

The National Australia Bank is out to help you watch Australian Football League's Grand Final with a fun campaign out of Clemenger BBDO Melbourne.

Stuck at work on game day? Apply for an NAB stand-in -- twenty men and women willing to go into work for you, or maybe show up at your wedding rehearsal dinner, or attend your child's birthday party -- basically, stand in for you for any commitment you may have made.

"We found that nearly half of Victoria would give up whatever they were meant to be doing that day in order to get to the Grand Final. Footy fans said they would give up beer, hand over their mobile phone and even give up wearing deodorant for a year to get a seat at the game," said Clemenger BBDO ECD Ant Keogh in a statement.

The "stand-in" idea seems to be gaining popularity in the brand world. Del Campo Nazca Saatchi & Saatchi, for example, whisked fans of Andes beer away from boring family functions for the El Gran Escape campaign and also created an interactive doll that allowed Andes drinkers to enjoy a night out on the town with their buddies, while remaining at home with the lady.

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About

Credits

Date
Aug 27, 2012
Agency:
Clemenger BBDO Melbourne
Client:
NAB
ECD:
Ant Keogh
CD:
Rohan Lancaster
CD:
Darren Pitt
CD:
Julian Schreiber
CD:
Tom Martin
AD:
Russel Fox
Writer:
Ben Keenan
Agency Producer:
Sevda Cemo
Client Services Director:
Simon Lamplough
Senior Planner:
Heather Lewis
Chief Marketing Officer:
Sandra De Castro
General Manager of Brand:
Kevin Ramsdale
Head of Enterprise Sponsorship and Events:
Jodi Geddes
Brand Manager:
Lesa Brown
Director:
The Glue Society
Production Company:
Will O'Rourke
Editor:
Tim Parrington
EP:
Michael Ritchie
Producer:
Ian Iveson
Head of Projects:
Josh Mullens
DOP:
Rob Marsh
Post Production Offline:
The Butchery
Online Operator:
Eugene Richards
Post Production Online:
The Refinery
Sound:
Flagstaff Studios
Sound Engineer:
Paul Le Couter
Music:
Level Two Music
Music:
Flagstaff Studios
Digital Production:
Celia Karl
Print Production:
Ben Nash

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