Place Finger Here: Music Video for J-Pop Star Namie Amuro Demands Your Digit

Fun Music Video Is Reminscent of 'Interactive' Skittles Campaign

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In a move reminiscent of BBDO Toronto's award-winning "interactive" campaign for Skittles, creative shop Party, New York and production company Logan created this fun video for Japanese pop star Namie Amuro's new single "Golden Touch." As with the Skittles ads, viewers are invited to place their finger on a specific spot on the screen. The story that unfolds will then pivot on that crucial placement, as your digit becomes goldfish bait or a perch for a bird, pops balloons, scratches vinyl, spins basketballs and a disco ball and much, much more.

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May 27, 2015
Party New York
Namie Amuro
Production Company:
Masashi Kawamura
Kenji Yamashita
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