Creativity

Place Finger Here: Music Video for J-Pop Star Namie Amuro Demands Your Digit

Fun Music Video Is Reminscent of 'Interactive' Skittles Campaign

Published on May 27, 2015

Editor's Pick

In a move reminiscent of BBDO Toronto's award-winning "interactive" campaign for Skittles, creative shop Party, New York and production company Logan created this fun video for Japanese pop star Namie Amuro's new single "Golden Touch." As with the Skittles ads, viewers are invited to place their finger on a specific spot on the screen. The story that unfolds will then pivot on that crucial placement, as your digit becomes goldfish bait or a perch for a bird, pops balloons, scratches vinyl, spins basketballs and a disco ball and much, much more.

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About

Credits

Date
May 27, 2015
Agency:
Party New York
Client:
Namie Amuro
Production Company:
Logan
Director:
Masashi Kawamura
Director:
Kenji Yamashita

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