Nataraj Pencils: Superior Lead Matters - Magic

Nataraj Pencils has good, strong lead, the kind that doesn't give way when you're sketching your masterpieces. Ogilvy Mumbai adds some drama to that idea with a series of fun print ads that show the trouble that could happen if your lead breaks at a key moment. See all the ads on the right. The idea reminds us a bit of the award winning Pictionary ads, "Quick Draw Wins," by Ogilvy's Malaysia office, which used smart illustrations to make their point as well.