Nataraj Pencils: Superior Lead Matters - Magic
You don't want your lead to give way.
Published on Jan 09, 2013
Editor's Pick
Nataraj Pencils has good, strong lead, the kind that doesn't give way when you're sketching your masterpieces. Ogilvy Mumbai adds some drama to that idea with a series of fun print ads that show the trouble that could happen if your lead breaks at a key moment. See all the ads on the right. The idea reminds us a bit of the award winning Pictionary ads, "Quick Draw Wins," by Ogilvy's Malaysia office, which used smart illustrations to make their point as well.
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About
Credits
- Date
- Jan 09, 2013
- Agency:
- Ogilvy & Mather Mumbai
- Client:
- Nataraj Pencils
- Creative Director:
- Rajiv Rao
- Creative Director:
- Abhijit Avasthi
- Creative Director:
- Srreram Athray
- Creative Director:
- Elizabeth Dias
- AD/Illustrator:
- C.V.Saju
- Copywriter:
- Rohan D'Souza
