Creativity

Nataraj Pencils: Superior Lead Matters - Tightrope

You don't want your lead to give way.

Published on Jan 09, 2013

Editor's Pick

Nataraj Pencils has good, strong lead, the kind that doesn't give way when you're sketching your masterpieces. Ogilvy Mumbai adds some drama to that idea with a series of fun print ads that show the trouble that could happen if your lead breaks at a key moment. See all the ads on the right. The idea reminds us a bit of the award winning Pictionary ads, "Quick Draw Wins," by Ogilvy's Malaysia office, which used smart illustrations to make their point as well.

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About

Credits

Date
Jan 09, 2013
Agency:
Ogilvy & Mather Mumbai
Client:
Nataraj Pencils
Creative Director:
Rajiv Rao
Creative Director:
Abhijit Avasthi
Creative Director:
Srreram Athray
Creative Director:
Elizabeth Dias
AD/Illustrator:
C.V.Saju
Copywriter:
Rohan D'Souza

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