Creativity

These immersive helmets gave NatGeo viewers an astronaut's view of space

Broadaster promotes Darren Aronofsky's 'One Strange Rock' with an 'Astronaut Reality Helmet'

By Alexandra Jardine. Published on Mar 19, 2018

Editor's Pick

National Geographic and McCann New York set out to give viewers an astronaut's perspective of the earth--by sticking helmets on their heads. To promote its new series "One Strange Rock," produced by Darren Aronofsky and Nutopia, the broadcaster created special "Space Projection Helmets" for viewers of a screening premier of the series in New York last week.

The headgear allowed them to view footage from "One Strange Rock" and used laser projection, custom fish-eye optics and in-built audio.

According to NatGeo, this offers a better experience of what it's like to be an astronaut than virtual reality. Unlike in-market VR headsets, the helmet offers full visor field-of-view and is designed so the user can freely move their head inside of the dome to look around, just as an astronaut would within their helmet in space.

Following the premiere, the 25 helmets will now travel to science centers, schools and museums around the country, giving young people the chance to experience space too. Venues include the Center of Science and Industry (COSI) in Columbus, OH and Liberty State Science Center in Jersey City, NJ.

The helmets are the latest multi-dimensional storytelling initiative from McCann New York, which had also created the celebrated Lockheed Martin "Field Trip to Mars" group VR experience.

The project was executive produced by Jane Root who heads up production company Nutopia.

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Credits

Date
Mar 19, 2018
Agency:
McCann New York
Client:
NatGeo
EVP Strategy & Consumer Marketing:
Dennis Camlek
EVP Creative:
Chris Spencer
VP Strategy & Consumer Marketing:
Kevin Bulmer
Associate Marketing Manager:
Brandon Kessler
Sr. Director Strategy & Consumer Marketing:
Katie Morrow
EVP Global Communication & Talent Relations:
Chris Albert
VP Communications & Talent Relations:
Jennifer DeGuzman
North America Chief Creative Office:
Eric Silver
Co-Chief Creative Officer:
Tom Murphy
Co-Chief Creative Officer:
Sean Bryan
Executive Creative Director:
Chris Mitton
Executive Technology Creative Director:
Nir Refuah
Senior Copywriter:
Pete Sherer
Senior Art Director:
Rick Cohen
Associate Creative Director:
Ryan Quigley
Associate Creative Director:
Andrew Hajjar
Chief Production Officer:
Nathy Aviram
Executive Producer, Innovation:
Christine Lane
Executive Producer:
Cindi Blondell
Lead Producer, Innovation:
Courtney Fallow
Chief Communications Officer:
Jeremy Miller
Director Brand Communications:
Neena Koyen
Executive Global Account Director:
Rob Rawley
Account Director:
Jennifer Prieto
Account Supervisor:
Juliana Cresci
Group Strategy Director:
Savanah Brihn
Senior Strategist:
Colin Parajon
Senior Project Manager:
Ethel Jones
Senior Brand Content Creator:
Eric Perini
Brand Content Creator:
Brett Berman
Brand Content Creator:
Aude Cuenod
Helmet Design & Production:
Rico Labbe
Lead Designer:
Pepin Gelardi
Interaction Designer:
Theodore Ullrich
Coordinator:
Shelby Thompson
Associate Designer:
Ben Oppenheimer
Product Design Engineer:
Tan Tran
Interaction Designer:
Jing Wen Zhu
Electrical Engineer:
Dorian Fernandez
Interaction Designer:
Joe Saavedra
Assembly:
Lucy Yip
Content Production:
Framestore
Executive Producer:
Christine Cattano
Senior Producer:
Pete Jones
Producer:
PJ Stegall
Director:
David Estis
Creative Director:
David Estis
Editorial:
Sam Goetz
Editorial:
Jake Sadowsky
CG Lead:
Gabriel Portnof
Compositing Lead:
Matt Pascuzzi
Compositing Lead:
Steve Drew
Compositor:
Zavier Mojica
Software Development:
Hook
Director of Engineering:
Norman McGarry
Producer:
Kathryn Newman
Helmet Fabrication:
Tricreation
Lead Fabricator:
Jude Henson Oliver
Helmet Fabrication:
Forecast 3D
Sound Design:
Nylon Studios
Sound Mixer:
Rob Ballingall
Designer:
Rob Ballingall

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