National Advertising Awards: Ad Generator

In conjunction with Canada's upcoming National Advertising Awards in May, Toronto's TAXI 2 launched an engaging web tool that ties into the event and supports the ultimate reward for the winning creative: a week-long trip/reg

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In conjunction with Canada's upcoming National Advertising Awards in May, Toronto's TAXI 2 launched an engaging web tool that ties into the event and supports the ultimate reward for the winning creative: a week-long trip/registration to this year's Cannes Advertising Festival.  

While the actual NAA competition requires all creatives to work in the same amount of time off of the same briefs (ranging from interactive to film to 'young creatives' categories for clients including ConAgra and Campbell's Canada),  Taxi's virtual "Ad Generator" offers a simulated, streamlined solution that could inspire their work.

Billed as the “ultimate in time-saving technology” this online creation generates ad campaigns, media plans and time sheets depending on your specifications. Visitors can click on each of the three aforementioned elements, pick from a variety of options pertaining to each and let the generator do its handiwork and concoct the ideal brief for you.

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About

Credits
Date
Mar 11, 2008
Client:
National Advertising Awards
Agency:
Taxi 2
Creative Director:
Lance Martin
Copwriter:
Ryan Wagman
Art Director:
Guybrush Taylor
Interactive Programming:
adYatra
Interactive Producer:
Christian Bailey
Audio:
Resolve Audio
Composer:
Simon Edwards
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