Creativity

National Australia Bank: NAB Stand-Ins (wrap up)

A day in their shoes.

Published on Oct 24, 2012

Editor's Pick

Back in August, National Australia Bank announced it would provide a stand-in for people who wanted to go to the Australia Football League's Grand Final.

The competition, created by Clemenger BBDO Melbourne, gave 20 winners and their guests seats at the Grand Final on September 29, while a NAB Stand-In went and fulfilled their game day obligations, no matter what they were.

As this video shows, NAB Stand-Ins took on roles as diverse as a fire fighter, a radio DJ, a beekeeper, a children's entertainer, an animal handler, a dog groomer, a wakeboarder and a ukulele player. More can be seen at the NAB website. Meanwhile, on Twitter, "NAB Stand-Ins" became the most common term used in conjunction with the official #aflgf hashtag.

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About

Credits

Date
Oct 24, 2012
Agency:
Clemenger BBDO Melbourne
Client:
National Australia Bank

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