Using the "finger on the button" concept, Chicago agency zig launched a website for the National Geographic Channel's upcoming Dino Death Trap show that lets users scare the bejeezus out of folks taking a casual stroll out in Central Park.
After choosing from one of two dinosaurs, a Guanlong or a Mamenchiasaurus, visitors prompt a window displaying surveillance footage of park passersby from the dino's POV. Then, they can then click a huge "Roar" button to shake the screen and scare away joggers, casual walkers and the like. A real-time clock adds effectiveness, though it's quick to discern that the Central Park visitors are on loop. Still, it's a simple, clever send-to-a-friend site that also provides a preview to the show, which premieres on Sunday.
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