Creativity

National Geographic Channel: Dino Central Park

Using the "finger on the button" concept, Chicago agency zig launched a website for the National Geographic Channel's upcoming Dino Death Trap show that lets users scare the bejeezus out of folk

Published on Dec 07, 2007

Editor's Pick

Using the "finger on the button" concept, Chicago agency zig launched a website for the National Geographic Channel's upcoming Dino Death Trap show that lets users scare the bejeezus out of folks taking a casual stroll out in Central Park.

After choosing from one of two dinosaurs, a Guanlong or a Mamenchiasaurus, visitors prompt a window displaying surveillance footage of park passersby from the dino's POV. Then, they can then click a huge "Roar" button to shake the screen and scare away joggers, casual walkers and the like. A real-time clock adds effectiveness, though it's quick to discern that the Central Park visitors are on loop. Still, it's a simple, clever send-to-a-friend site that also provides a preview to the show, which premieres on Sunday.

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About

Credits

Date
Dec 07, 2007
Client:
National Geographic Channel
Agency:
zig Chicago
Creative Director:
Kevin Lynch
Art Director:
Chad Verly
Copywriter:
Geoff Berg
Project Manager:
Mary Collins
Interactive:
Reech Creative
Director:
Noah Shulman

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