National Geographic Channel: Dino Central Park

Using the "finger on the button" concept, Chicago agency zig launched a website for the National Geographic Channel's upcoming Dino Death Trap show that lets users scare the bejeezus out of folk

Published on

Editor's Pick

Using the "finger on the button" concept, Chicago agency zig launched a website for the National Geographic Channel's upcoming Dino Death Trap show that lets users scare the bejeezus out of folks taking a casual stroll out in Central Park. 

After choosing from one of two dinosaurs, a Guanlong or a Mamenchiasaurus, visitors prompt a window displaying surveillance footage of park passersby from the dino's POV. Then, they can then click a huge "Roar" button to shake the screen and scare away joggers, casual walkers and the like. A real-time clock adds effectiveness, though it's quick to discern that the Central Park visitors are on loop. Still, it's a simple, clever send-to-a-friend site that also provides a preview to the show, which premieres on Sunday. 

 

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Dec 07, 2007
Client:
National Geographic Channel
Agency:
zig Chicago
Creative Director:
Kevin Lynch
Art Director:
Chad Verly
Copywriter:
Geoff Berg
Project Manager:
Mary Collins
Interactive:
Reech Creative
Director:
Noah Shulman
Tags
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age