Creativity

OJ, Bad Clinton and the Macarena: Nat Geo Reminisces About the '90s

Colorful Promo Remembers Fondest Moments of the Decade

Published on Aug 01, 2014

Editor's Pick

To promote what it dubs an "epic miniseries event" -- "The '90s: The Decade That Connected Us," National Geographic Channels International tapped U.K. agency The Corner London to create this lively promo that recalls the most memorable moments of the period. Borja Pena of Psyop directed the film, which reimagine, in retro animated style outrageous events including the OJ Simpson car chase, the dalliances of President Bill Clinton, the Macarena craze, as well as more somber happenings such as the death of Princess Diana.

The film will run in 170 countries on Nat Geo. It also includes a print ad featuring the work of James Murray, who used Microsoft Paint to illustrate a '90s rave. Like the broadcast spot, it features colorful characters from the period, such as Clinton, Nelson Mandela, the Spice Girls and Vanilla Ice.

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About

Credits

Date
Aug 01, 2014
Agency:
The Corner London
Client:
National Geographic Channel
Creative:
Tom Prendergast
Creative:
Joe Stamp
ECD:
Tom Ewart
Agency Producer:
Daisy Mellors
Design Director:
Will Chak
Production Company:
Psyop NY
Director:
Borja Pena
Producer:
Jeff Bybee
Sound:
Ed Downham
Sound:
Wave Studios London

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