A Twitter-Enabled Chalkboard Promotes NatGeo's 'Genius' at SXSW

A Robotic Arm Turns Visitors' Selfies Into Art

By Alexandra Jardine. Published on Mar 10, 2017

Editor's Pick

National Geographic is promoting "Genius," its series about the life of Albert Einstein, with a stunt at SXSW that sees selfies turned into art on a recreation of the iconic inventor's "chalkboard."

Visitors to the festival can submit their selfies via Twitter by adding the #GeniusBoard hashtag, and then see their portrait drawn by a robotic arm using Einstein's words, symbols and equations as pixels.

The stunt, by Deeplocal, the latest in a series of cool promotions for "Genius, which has also included a spot created by McCann, featuring Geofffey Rush, as Einstein, playing Lady Gaga's "Bad Romance" on the violin.

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Mar 10, 2017
National Geographic

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