NatGeo Puts Your Selfie With an Endangered Animal in Times Square

Outdoor Activation Marked Endangered Species Day

Published on

Editor's Pick

National Geographic marked Endangered Species Day last Friday with a Times Square billboard takeover that let people take a selfie with an animal as background and then see it on the big screens.

Members of the public were encouraged to look for National Geographic Photo Ark posters, snap a selfie with the endangered animal, and share via Instagram or Twitter using #SaveTogether. Participants' images were instantly displayed on digital billboards.

The media space was donated by members of the Outdoor Advertising Association of America (OAAA) while the digital OOH activity was driven by OpenLoop, the real-time campaign management and distribution platform developed by ad tech specialist, QDOT. All the photos in the Photo Ark project were taken by photographer Joel Sartore.

Other U.S. cities running similar activations included Boston, Chicago, Cincinnati, Los Angeles, Minneapolis, New York, Philadelphia, and Washington, D.C. The campaign will now expand throughout the U.S. where Photo Ark animals will be featured on printed and digital billboards, bus shelters, airport dioramas, mall kiosks and other OOH formats.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 22, 2017
Client:
National Geographic
Digital Technology Agency:
QDOT
Tags
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age