National Geographic: King Tut - Tools

Choose carefully.

Published on Sep 06, 2011

Editor's Pick

Carmichael Lynch found some real life "collectors" to star in these spots and print ads promoting National Geographic's exhibit Tutankhamun: The Golden King and the Great Pharoahs. The campaign asks some colorful characters, "What would you bring to the afterlife?" and hilariously documents them in the throes of, at times, difficult decision making. The spots were shot by JJ Adler of Tool and Shawn Michienzi, of SaFProductions, who also photographed the gorgeous accompanying print ads.

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Sep 06, 2011
Carmichael Lynch Minneapolis
National Geographic
Executive Creative Director:
Dave Damman
Creative Director/Copywriter:
Ellie Anderson
ACD/Art Director:
Brad Harrison
Director of Integrated Production:
Joe Grundhoefer
JJ Adler
Production Company:
Tool of North America
Executive Producer:
Brian Latt
Executive Producer:
Dustin Callif
Executive Producer:
Oliver Fuselier
Shawn Michienzi
Production Company:
SaF Productions
Executive Producer:
David Safian
Post Production Company:
Volt Studios
Creative Editor:
Erik Carlson
Color & VFX Artist:
Randy Gackstetter
Online Editor:
Chris Chiabotti

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