Creativity

National Grid: Floe

Through a series of quizzes and an opportunity to name your own virtual polar bear, Mullen and Firstborn have teamed to create a site for international energy provider National Grid.

The site cascades into an upfront view of po

Published on May 30, 2008

Editor's Pick

Through a series of quizzes and an opportunity to name your own virtual polar bear, Mullen and Firstborn have teamed to create a site for international energy provider National Grid.

The site cascades into an upfront view of polar bears resting on sheets of ice, which pulls in visitors to a series of random questions that determine your acumen in energy conservation. By answering correctly, one can, for example, throw fish to feed their cuddly bear and learn more about how National Grid is doing its part in conserving power.

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About

Credits

Date
May 30, 2008
Client:
National Grid
Agency:
Mullen Winston-Salem
Chief Creative Officer:
Edward Boches
Executive Creative Director:
Mark Wenneker
Group Creative Director/CW:
Stephen Mietelski
Group Creative Director/AD:
Michael Ancevic
ACD/Copywriter:
Marc Gottesman
ACD/Art Director:
Mark Chamberlain
Art Director:
David Oliva
Copywriter:
Kerry Shea
Director of Integrated Production:
Keith Johnston
Digital Agency:
Firstborn
Creative Director (Firstborn):
Joon Park
Lead Developer:
Jens Fischer
Backend Developer:
Francis Turmel
3D Animator:
Michael Kuzmich
Producer (Firstborn):
Lucy Swithenby
Designer:
Su Jung Kim
Sound Designer:
Jessie Baido
Sound Designer:
Ian Hackney

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