YouTube Stars Rhett and Link Create Texting-and-Driving Rap

The National Highway Traffic Safety Administration Gets Hip

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Editor's Pick

Guess this is when you know you've made it. The Department of Transportation's National Highway Traffic Safety Administration recently hired Rhett McLaughlin and Charles Lincoln Neal -- better known as Rhett and Link from YouTube -- to film an anti-texting spot. The three-and-a-half minute film is an awesome rap about how great these guys are at texting and driving (and delivering a baby, and doing yoga) all at the same time. Read more about the process behind the work on AdAge.com.

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About

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Date
May 13, 2014
Client:
National Highway Traffic Safety Administration
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