Kidney-Shaped Cartoon Characters Answer Nature's Call in a Ditty Promoting Pee Tests

National Kidney Foundation Campaign Is Reminiscent of 'Dumb Ways to Die'

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This spot from the U.S. National Kidney Foundation is reminiscent of Metro Trains' Dumb Ways to Die, but without the gruesome humor. Instead it's more of a sunny, cute ditty, reminding us that "everybody pees" through a series of kidney-shaped cartoon characters answering the call of nature in amusing ways -- in space, in the pool, in the Arctic, in a horrible gas station toilet, and so forth.

Publicis Lifebrands Medicus created the ad, and a campaign website, to encourage people to screen for kidney problems via urine tests.

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Jun 12, 2015
Publicis LifeBrands Medicus
National Kidney Foundation
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