Creativity

National Parks Conservation Association: It's Not Like We Can Make New Ones

"Our culture has come to value disposability in everything from razors to Tupperware," explains Y&R/Chicago writer Greg Christensen of these richly detailed efforts to commoditize the wonders of nature. "The NPCA wanted to remind p

Published on May 25, 2006

Editor's Pick

"Our culture has come to value disposability in everything from razors to Tupperware," explains Y&R/Chicago writer Greg Christensen of these richly detailed efforts to commoditize the wonders of nature. "The NPCA wanted to remind people that our national parks aren't products we can redesign and replace. We liked the idea of coldly designed blueprints because they seem like a government-initiated contingency plan." Maybe, but we'd have to say these ads are way too organized to have come from any federal agency. Nevertheless, they "show the absurdity of having any strategy outside of vigilantly preserving what we already have," says Christensen. The ads have appeared so far only in National Parks, the quarterly members' magazine of the NPCA. Illustrations by Alan Daniels, www.beaudaniels.com, who, besides being a wiz with architectural drawings and maps and charts and the like, is quite the kinky fantasist. See his wild work at www.heavenlyhussys.com.

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About

Credits

Date
May 25, 2006
Illustrator:
Alan Daniels
Art Buyer:
Chris Doty
Art Director:
Denison Kusano
Copywriter:
Greg Christensen
Creative Director:
Jon Wyville
Creative Director:
Dave Loew
Executive Creative Director:
Mark Figliulo
Client:
National Parks Conservation Association
Agency:
Young & Rubicam Chicago

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