National Trust: MyFarm

Farming gets real

Published on May 04, 2011

Editor's Pick

The National Trust, a U.K. charity that protects land and historical sites, and London's Dare have created a campaign that allows people to work a real farm via the web.

The campaign, themed "Online farming just got real," aims to connect people with the reality of food production in a more meaningful way.

For a 30 pound annual subscription fee, 10,000 participants will get the chance to (remotely) run a real, meatspace farm, the quaintly-named Wimpole Estate in Cambridgeshire.

This spot drives viewers to the campaign's central web site,, where they can see video updates and webcam footage, take part in live web chats, hear from farming experts and generally interact with the farming community.

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May 04, 2011
National Trust
Creative Director:
Brian Cooper
Dan Gorlov
Art Director:
Rachel LeFeuvre
Kjetil Njoten
Peter Maynard
Production Company:
Betsy Works

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