Natural Resources Defense Council: Best If Used

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About

Description
This stark print campaign takes a subtle twist on the confusing and unregulated sell-by dates to encourage Americans to think twice about food waste.
Credits
Date
Apr 20, 2016
Agency:
SapientNitro
Client:
Natural Resources Defense Council/Ad Council
Global CCO:
Donald Chestnut
North American Chief Creative Officer:
Gary Koepke
Executive Creative Director:
Matthew Atkatz
Senior Designer:
David Iglesias
Copywriter:
Faye Ibars
Art Producer:
Amy Houston
Agency Print Producer:
Christine Cafiero
Strategist:
Jenessa Carder
Retouching Manager:
Eduardo Santiesteban
Photography Production House:
Jeffrey Westbrook Productions
Photographer:
Jeffrey Westbrook
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