Creativity

Nature Valley Guilt-Trips Parents Over Their Screen-Addicted Kids

Canadian Ad Asks Three Generations What They Did for Fun as Kids

By Alexandra Jardine. Published on Jul 23, 2015

Editor's Pick

Nature Valley Canada asked three generations from the same families what they did for fun as a child in a docu-style ad that seems aimed at guilt-tripping parents into buying its products.

The answers are somewhat predictable -- Grandma went blueberry picking as a child, Dad played baseball and hide and see, Mom built forts, but all the kids can talk about is video games. The ad, by Cossette, then takes what seems a pretty simplistic approach; showing the parents wiping away tears as they think about their screen-addicted offspring and encouraging them to reconnect (or just plain connect) their kids with nature. There's no nuance here, but the ad seems to have struck a chord with parents -- it's had over a million YouTube views.

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About

Credits

Date
Jul 23, 2015
Agency:
Cossette
Client:
Nature Valley

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