Nature Valley: Trail View Case Study

Hike America's greatest parks, online.

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Explore the Grand Canyon, Yellowstone Park and the Great Smoky Mountains from your computer with Trail View, an ambitious new site from General Mills' Nature Valley brand that takes 'Streetview' technology to the National Parks. The site, developed via McCann New York and production companies Your Majesty and InTheMo, offers 330 miles of immersive national parks content, with 360 degree panoramic views of individual trails as well as interactive park information (such as videos highlighting notable trail markers). You can find out more about how the site was developed via its Tumblr.

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About

Credits
Date
Jun 25, 2012
Agency:
McCann New York
Chairman/CCO:
Linus Karlsson
Client:
Nature Valley
Vice Chairman/ECD:
Andreas Dahlqvist
ECD:
Leslie Sims
CD:
Mat Bisher
CD:
Jason Schmall
Director of Creative Technology:
Mark Fallows
Head of Technology:
Stefan Feissli
Senior UX Design:
Jayson Barrons
Chief Production Officer:
Brian DiLorenzo
Head of Integrated:
Jonathan Shipman
Exec Integrated Producer:
Catherine Eve Patterson
Sr. Integrated Producer:
Geoffrey Guinta
Production Company:
InTheMo
CEO/Founder:
Cary Levine
Chief Operating Officer:
Cary Janks
Chief Operating Officer:
McNair Zimbalist
Director of Media:
Joshua Winkler
Director of Business Development:
Robert Cohen
Producer:
Adam Baskin
Line Producer:
Adam Cucurull
Digitech/Cameraman:
James deMuth
Lead Cameraman:
Brandon McClain
Production/POI Photography, Design & Development:
Your Majesty Designers
ECD/Photographer:
Jens Karlsson
Design Director:
Riley Milhem
Art Director:
Joshua John Pipic
Designer:
Veronica Wallstrom
Designer:
Magnus Karlsson
Tech Lead:
Micah Acinapura
Developer:
Raed Atoui
Developer:
Adriaan Scholvinck
Developer:
Tore Holmberg
Associate Developer:
Theo Strahlen
EP:
Heather Reddig
Senior Producer:
Tina Chou
Associate Strategist/Producer:
Valtteri Laihainen
Sound Design:
Bob Partridge

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