Creativity

A Skydiver Gets a Heart-Stopping Mid-Air Challenge From NatWest

Spot From M&C Saatchi Features Rugby Player Shane Williams, Aims to Attract New Fans

By Felicia Greiff. Published on Oct 19, 2015

Editor's Pick

Even if rugby isn't your thing, you won't be able to look away from this particular pass -- which happens at an altitude of 6,000 feet.

U.K. bank NatWest, a supporter of the Welsh Rugby Union and English Rugby, partnered with M&C Saatchi for a campaign to delight rugby die-hards as well as attract new fans. Called "The Flying Winger," the spot is two-plus minutes of heart-stopping action. First, two microlights' propellers stop rotating, high above the clouds. Then, from one of the microlights, Welsh rugby player Shane Williams passes a ball to skydiver Gary Connery, whose challenge is to make the catch as he hurtles through the air. Somehow he manages to open his parachute and gracefully land back on Earth.

The campaign includes another extreme sports film featuring English rugby player Lewis Moody called "The Fastest Interception," which will come out before the Rugby World Cup final.

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Credits

Date
Oct 19, 2015
Agency:
M&C Saatchi
Client:
NatWest
Senior Account Manager:
Max Arkell
Marketing Manager:
Allan Watson
Copywriter:
Will Grave
Art Director:
Yury Vorobev
Planner:
Kara Morland
Media Agency:
Zenith Optimedia
Media Planner:
Alistair Wong
Media Planner:
Sarah Arnold
Production Company:
Extreme
Director:
Alistair Clarke
Agency:
Sam Ball
Agency:
Will Grave
Agency:
Yury Vorobev
Agency:
Leanne Silman
Agency:
Max Arkell
Agency:
Kara Morland
Agency:
Nick Kelly
Agency:
Toan Ravenscroft
Agency:
Neil Hopkins

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