Creativity

Kobe Bryant Pranks Shaquille O'Neal in Spot for 'NBA2K18'

O'Neal is Latest Cover Athlete, But He's Not the First

By Alexandra Jardine. Published on May 08, 2017

Editor's Pick

In a new spot for the NBA2K18 video game, Shaquille O'Neal gets pranked by an old teammate: Kobe Bryant.

The ad, directed by Caviar's Neal Brennan for CP&B LA, sees O'Neal giving a press conference to say how honored he is to be featured on the cover of the NBA 2K18 Legend Edition. He thanks his teachers, coaches, parents and the like -- and then starts to thank Bryant.

Turns out Kobe is literally rewriting the script for the autocue, and it turns into a speech about him ("he's so awesome and handsome and has really nice natural teeth").

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About

Credits

Date
May 08, 2017
Agency:
Crispin Porter + Bogusky Los Angeles
Client:
NBA 2K
VP/Chief Creative Officer:
Kevin Jones
Creative Director:
Jeff Dryer
VP Director of Video Production:
Kate Hildebrant
Integrated Producer:
Jake Burnett
Music Supervisor:
Andy Hamm
VP / Managing Director:
Ryan Skubic
Content Supervisor:
Jake Welch
VP/Executive Business Affairs Manager:
Rebecca Williams
Jr. Business Affairs Manager:
Taylor Tsuji
Project Manager:
David Rowe
Production Company:
Caviar
Director:
Neil Brennan
Line Producer:
Luke Thomlinson-Clark
Director of Photography:
Christophe Lanzenberg
Editorial Company:
Cosmo Street
Editor:
Lawrence Young
Assistant Editor:
Thomas Rickert
Post Producer:
Dre Krichevsky
Post Producer:
Sean Vadas
Post Production:
Method Studios LA
Flame Artist:
Wensen Ho
Mix Company:
Beacon Street Studios
Audio Engineer:
Rommel Molina
Color Design Company:
Company 3 LA
Colorist:
Sean Coleman
Music Studio:
Beacon Street Studios
Executive Music Producer:
Leslie DiLullo

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