Get Fit in Real Life and Boost Your Virtual 'NBA 2K' Avatar

NBA 2K and Fitbit Team Up to Link Physical and Gaming Worlds

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"NBA 2K" has teamed up with Fitbit for a scheme in which gamers can record their own levels of activity to give a boost to their players in the virtual world.

"NBA 2K" gamers have long been able to modify in-game versions of themselves, from adjusting shooting and passing attributes to using face-scanning technology to map their likeness onto the screen. Now, they will be able to affect their virtual player's abilities through daily exercise, by connecting their Fitbit account to their NBA 2K17 profile.

Every time a gamer records 10,000 steps in a day on their Fitbit device, their virtual "NBA 2K" character will receive an increase in its abilities with a temporary "Boost" to their player rating, improving skills like agility, layups and dunks. Players will also improve performance for the next five games played that day by being active in their everyday life.

Crispin Porter & Bogusky is behind the campaign, and a video, seen here, that promotes it.

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About

Credits
Date
Dec 09, 2016
Agency:
Crispin Porter + Bogusky
Client:
NBA 2K/Fitbit
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