'I Have a Dream' Meets NBA Firsts in Uplifting Ad

Spot via Translation to Debut During NBA Games on Martin Luther King Day

Published on

Editor's Pick

As a tribute to Martin Luther King Day and Black History Month, NBA's advertising agency Translation has created a moving commercial for the 2014-2015 season that celebrates how far the league has come in the past 60 years. The "Breaking Barriers" video features audio of Rev. Martin Luther King Jr.'s "I Have A Dream" speech paired with black & white clips of monumental "firsts" throughout the NBA's history -- the signing of the league's first African-American player Chuck Cooper, its first black coach, NBA player Bill Russell, its first female referee Violet Palmer and more recently, its first openly gay player Jason Collins. The creation of the ad marks only the third time that the Estate of Martin Luther King, Jr. has granted outside entity rights to the famous speech.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Description
This year, the National Basketball Association commemorates Martin Luther King Day and Black History Month with a powerful new commercial spot.
Credits
Date
Jan 19, 2015
Agency:
Translation
Client:
NBA
Founder/CEO:
Steve Stoute
Chief Creative Officer:
John Norman
Chief Strategy Officer:
John Greene
Executive Creative Director:
Betsy Decker
Art Director:
Matt Comer
Copywriter:
Andy Ferguson
Copywriter:
Amir Farhang
Director of Content Production/EP:
Miriam Franklin
Associate Producer:
Philinese Kirkwood
Head of Brand Strategy:
Tim Flood
Strategist:
Lindsey Neeld
Project Manager:
Matt DeSimone
Editorial Company:
Cut & Run
Editor:
Dayn Williams
Assistant Editor:
Adam Bazadona
Post Executive Producer:
Raná Martin
Post Producer:
Jean Lane
Visual Effects:
Sibling Rivalry
Creative Director:
Matt Tragesser
Animator/Compositor:
Gabe Darling
Executive Producer:
Maggie Meade
Head of Production:
Joanna Fillie
Post Producer:
Tracey McDonough
Telecine/Conform:
Company Three/Method
Colorist:
Rob Sciarratta
Flame Artist:
Carmen Maxcy
Audio Post:
Heard City
Mixer:
Phil Loeb
Mixer:
Evan Mangiameli
Executive Producer:
Gloria Pitagorsky
Music:
Trackmasters
Audio Supervisor:
Fafu Pfafflin
Account Team:
Chris Martin
Account Team:
Tim Van Hoof

See more credits

Tags
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age