Creativity

NBA: BIG Color

The sweet sounds of basketballs.

Published on Nov 21, 2012

Editor's Pick

Christmas Day uniforms are now available at the NBA store, and the presumably non-musically inclined (they'd be asked to sing otherwise) Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson are here to tell you about it -- the best way they know how. The group dribbles basketballs in a seemingly haphazard melody that later settles down to become a recognizable Christmas classic, in this commercial out of Goodby, Silverstein & Partners.

The spot will air during Wednesday's NBA games right before Black Friday. It uses a "basketball as instrument" idea we've seen before, in a way. Remember Wieden's awesome Nike "Freestyle," directed by Paul Hunter? The random sounds emerging into something familiar also reminds us of Volkswagen and Deutsch LA's pre-Super Bowl teaser, "The Bark Side," which used doggie woofs to create The Death March.

David Beckham has also cashed in on the sports-plus-music trend, via this Cheil USA/Samsung spot that featured the soccer player kicking balls onto a wall of drums to make some music.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 21, 2012
Agency:
Goodby Silverstein & Partners
Client:
NBA
Executive Creative Director:
Jeff Goodby
Creative Director:
Nick Klinkert
Creative Director:
Marty Senn
Art Director:
Nick Luckett
Associate Creative Director/Copywriter:
Pete Harvey
Director of Broadcast Production:
Cindy Fluitt
Executive Producer:
Tod Puckett
Producer:
Stephanie DeNatale
EVP Marketing:
Jamie Gallo
Production Company:
Park Pictures
Director/Director of Photography:
Michael FitzMaurice
Executive Producer:
Mary Ann Marino
Producer:
Ron Cosentino
Production Design:
Bruce Shibley
Editorial Company:
eLevel Films
Editor:
Erik Johnson
Assistant Editor:
Quinn Moticka
Producer:
Ana Orrach
Sound Design/Mixing Company:
eLevel Films
Senior Audio Engineer:
Dave Baker
Music Company:
eLevel Films
Composer:
Nic Dematteo
Motion Graphics Company:
eLevel Films
Creative Director:
Brady Baltezore
Motion Graphics Artist:
Chris Carmichael
VFX Company:
A52
VFX Supervisor:
Patrick Murphy
Lead Flame/Colorist:
Brendan Crockett
Additional 2D:
Stefan Gaillot
Additional 2D:
Richard Hirst
Additional 2D:
Steve Wolf
Additional 2D:
Jesse Monsour
Executive Producer:
Megan Meloth
VFX Producer:
Jamie McBriety

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.