Creativity

NBA: Disappearing Act

Poof!

Published on Jan 09, 2013

Editor's Pick

Magic Johnson and Steve Nash's hangout is magically interrupted by Chris Paul in this well-produced commercial for NBA Big, out of Goodby, Silverstein & Partners and directed by Spike Lee. Johnson watched CP3's otherworldly moves on the court when, in the middle of a pass, he drops in to say "hey" to him and Nash -- and maybe grab a snack too.

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About

Credits

Date
Jan 09, 2013
Agency:
Goodby Silverstein & Partners
Client:
NBA
ECD:
Jeff Goodby
CD:
Nick Klinkert
CD:
Adam Reeves
CD:
Marty Senn
Copywriter:
Justin Pedone
Art Director:
Dustin Blouse
Producer:
Benton Roman
Exec. Producer:
Tod Puckett
Director of Broadcast Production:
Cindy Fluitt
Prod. Co.:
Pony Show Entertainment
Director:
Spike Lee
EP:
Jeffrey Frankel
Line Producer:
Fern Martin
DOP:
Jess Hall
Production Design:
Sarah Frank
Editorial:
Final Cut
Editor:
Stephen Berger
VFX:
MPC
Mix:
Lime
Sound Design:
Stimmung

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