Is this Shaquille O'Neal's version of an elevator pitch? The basketball legend describes the intensity of the playoffs in the latest NBA ad, standing in an elevator and telling us how the atmosphere is "larger than life." He's doing a great job of conveying the drama and excitement, only to be somewhat deflated by a comedic moment when two very small (well, compared to him) people enter the elevator and find him talking to himself.
The ad went live online and on social media during TNT's "Inside The NBA" on April 27. To accompany the spot, by Translation, there's also a hilarious outtake video.