Creativity

Shaquille O'Neal Gets Intense in an Elevator to Promote the NBA Playoffs

The Legend Pitches the Drama, All by Himself

By Alexandra Jardine. Published on May 01, 2017

Editor's Pick

Is this Shaquille O'Neal's version of an elevator pitch? The basketball legend describes the intensity of the playoffs in the latest NBA ad, standing in an elevator and telling us how the atmosphere is "larger than life." He's doing a great job of conveying the drama and excitement, only to be somewhat deflated by a comedic moment when two very small (well, compared to him) people enter the elevator and find him talking to himself.

The ad went live online and on social media during TNT's "Inside The NBA" on April 27. To accompany the spot, by Translation, there's also a hilarious outtake video.

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Credits

Date
May 01, 2017
Agency:
Translation
Client:
NBA

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