NBA: This Is Why We Play

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About

Description
"This Is Why We Play" captures the emotions behind basketball's universal appeal.
Credits
Date
Oct 12, 2015
Agency:
Translation
Chief Executive Officer:
Steve Stoute
Client:
NBA
Chief Creative Officer:
John Norman
Client:
NBA
Chief Strategy Officer:
John Greene
Executive Creative Director:
Betsy Decker
Creative Director, Copywriter:
Armando Samuels
Creative Director, Art Direction:
Matthew McFerrin
Director of Content Production:
Miriam Franklin
Strategist:
Lindsey Neeld
SVP, Group Account Director:
Tim Van Hoof
VP, Account Director:
Justin Costa
Account:
Chris Martin
Editorial Company:
Rock Paper Scissors
Editor:
Frank Snider
Assistant Editor:
Rhys Hecox
Post Executive Producer:
Eve Kornblum
Post Producer:
Lisa Barnable
VFX Artist:
Edward Reina
After Effects Artist:
Harry Tuman
After Effects Artist:
Marc Boutges
VFX Producer:
Mike Tockman
Audio Post:
Heard City
Mix:
Phil Loeb
Executive Producer:
Gloria Pitagorsky
Producer:
Sasha Awn
Music:
Trackmasters
Assistant Editor:
Alex Liu
VFX Assistant:
Jazmine Vegenas
Composer/Producer:
Tone & Poke

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