NBC: Bionic Assessment Test

With your limbs and organs destroyed from a horrific accident, how sharp will your mental faculties be as synthetic replacements are being affixed to your damaged body? A profound question, but nonetheless one that is central to NBC'

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With your limbs and organs destroyed from a horrific accident, how sharp will your mental faculties be as synthetic replacements are being affixed to your damaged body? A profound question, but nonetheless one that is central to NBC's newly updated remake of The Bionic Woman.

Using the series' storyline as a jumping-off point, the Peacock network enlisted the services of Fanscape and its partner Grow Interactive, which developed a site that analyzes its visitors' own mental agility in such a scenario via five assessment tests. 

After a thunderous video of the accident including actual footage from the show along with a frenzied first-person view of your rush to the emergency room, an animated, hi-tech isolated room appears. Here, visitors have another firsthand view from their hospital bed, where the assessment tests begin. 

The five exams are randomly selected, and include the Rapid Image Monitor which quickly flashes various imagery (such as baby doll faces, Egyptian deserts, popcorn and Post-It notes) and asks you specific questions about them at the end. An aural evaluation tests your hearing of four specific tones, while a math exam consists of flash cards where your basic addition skills are put to the test. 

A robotic voice replies with either positive or negative feedback after each test, with those who score highest in total on the BAT earn premium access to exclusive footage from the show.

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About

Credits
Date
Oct 30, 2007
Client:
NBC
Agency:
Fanscape
Interactive Agency:
Grow Interactive
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