NBC New York: Locals Only Food Trucks - Wildposting

Brown-baggin' it with Boulud.

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Mother N.Y.'s latest effort for NBC New York's "Locals Only" campaign deployed premier New York chefs Daniel Boulud, Alain Ducasse, Paul Liebrandt and Michael White to secret locations on the streets of Manhattan yesterday, February 8, to present high end lunches to a select group of New Yorkers.

For two weeks, wild postings, spots and online teasers steered New York locals to NBCNewYork.com, where they were asked questions to prove their local knowledge. Golden tickets were awarded to 500 visitors who answered correctly, and yesterday, NBC revealed the undisclosed spots where the golden passes could be redeemed for a meal.

The event was also produced in partnership with the Food Network South Beach Wine and Food Festival, where Chef Boulud is being honored. Previous Locals Only Events treated New Yorkers to a meal from Momofuku's David Chang, live concerts by hip-hop artist Common, and a music art mashup featuring the Shiny Toy Guns and others.

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Credits
Date
Feb 09, 2010
Agency:
Mother New York
Client:
NBC New York
Category
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