Creativity

Tott'nam 'Spurs Gets Good Ol Boy Jason Sudeikis as New Coach

NBC Sports misplaces football coach Ted Lasso on the soccer pitch in campaign from The Brooklyn Brothers

Published on Aug 06, 2013

Editor's Pick

To promote NBC Sports' coverage of the Premier League beginning on August 17th, The Brooklyn Brothers tapped Jason Sudeikis to play (American) football coach Ted Lasso, who turns out to be way out of his element when he becomes the new (U.K.) football coach for Premier League club Tottenham Hotspurs. A pair of films directed by Moxie Pictures' Martin Granger shows Lasso flubbing his way through practice, press conference and locker room pep talks.

NBC is the first U.S. network to bring the entire Premier League season to U.S. viewers.

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About

Credits

Date
Aug 06, 2013
Agency:
The Brooklyn Brothers New York
Client:
NBC Sports
Director:
Martin Granger
Production Company:
Moxie Pictures

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