Home Gallery Interactive (image) NEC Corporation Ecotonoha Project NEC: Ecotonoha Project Goodby, Silverstein & Partners led the pencil count Wednesday night at the One Show Interactive awards -- the midpoint of One Show week, which culminates tonight with the One Show awards dinner. Goodby was awarded five pencils -- a Gold, three Published on May 18, 2004 Editor's Pick Goodby, Silverstein & Partners led the pencil count Wednesday night at the One Show Interactive awards -- the midpoint of One Show week, which culminates tonight with the One Show awards dinner. Goodby was awarded five pencils -- a Gold, three Silvers and a Bronze -- for banner ads and "beyond the banner" work for clients Discover Card, Hewlett-Packard and Specialized bicycles. The Best of Show award, however, went to technology company NEC's in-house "Ecotonoha Project," a Zen-like interactive website that invites users to add messages to the branches of virtual trees, which -- in turn -- determine how many trees NEC will plant on Australia's Kangaroo Island. The actual tree- planting part of the project has concluded, but a demo remains online. Nike, meanwhile, was the most honored advertiser of the night, earning eight pencils -- three of them with work by New York's R/GA, runner-up to Goodby in the pencil hunt -- and recognition as the Interactive Advertiser of the Year. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateMay 18, 2004Design:CommdesignDesign:LibfactoryAgency:NEC Media Products TokyoClient:NEC CorporationArt Director:Yugo NakamuraWriter:Toru EjimaProgrammer:Tadahiko SatoProgrammer:Hitoshi AizawaAgency Producer:Masahiro TokiAgency Producer:Teruhiko EnomotoCreative Director:Fumitake Arano Latest Creativity News on Ad Age U.S. Hispanic Agencies: Final Deadline to Enter Wave Festival Is March 24 Morgan Neville, Anthony Mandler, Sam Raimi and Alice Mathias Find New Production Homes Bacardi, Swizz Beatz Partner to Free Artists With 'No Commission' Fairs Related work Pantene: ShowerGlass Pereira & O'Dell San Francisco MillerCoors: Miller Lite On Demand Angel Soft: Happy Single Parent's Day Deutsch - L.A.