NEC: Ecotonoha Project

Goodby, Silverstein & Partners led the pencil count Wednesday night at the One Show Interactive awards -- the midpoint of One Show week, which culminates tonight with the One Show awards dinner. Goodby was awarded five pencils -- a Gold, three

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Goodby, Silverstein & Partners led the pencil count Wednesday night at the One Show Interactive awards -- the midpoint of One Show week, which culminates tonight with the One Show awards dinner. Goodby was awarded five pencils -- a Gold, three Silvers and a Bronze -- for banner ads and "beyond the banner" work for clients Discover Card, Hewlett-Packard and Specialized bicycles.

The Best of Show award, however, went to technology company NEC's in-house "Ecotonoha Project," a Zen-like interactive website that invites users to add messages to the branches of virtual trees, which -- in turn -- determine how many trees NEC will plant on Australia's Kangaroo Island. The actual tree- planting part of the project has concluded, but a demo remains online.

Nike, meanwhile, was the most honored advertiser of the night, earning eight pencils -- three of them with work by New York's R/GA, runner-up to Goodby in the pencil hunt -- and recognition as the Interactive Advertiser of the Year.

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About

Credits
Date
May 18, 2004
Design:
Commdesign
Design:
Libfactory
Agency:
NEC Media Products Tokyo
Client:
NEC Corporation
Art Director:
Yugo Nakamura
Writer:
Toru Ejima
Programmer:
Tadahiko Sato
Programmer:
Hitoshi Aizawa
Agency Producer:
Masahiro Toki
Agency Producer:
Teruhiko Enomoto
Creative Director:
Fumitake Arano
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