Vodka Brand Uses Real Grass in Posters

Ukrainian brand wants to position itself as eco-friendly

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To launch vodka brand Nemiroff Distinct, and position it as a clean, "eco-friendly" vodka, Ukrainian agency Banda incorporated real grass into posters and let it grow. The posters appeared in restaurants and bars around the city of Kiev.
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Jun 12, 2013
Banda Kyiv
Nemiroff Distinct
Creative Director:
Pavel Klubnikin
Senior Art Director:
Egor Petrov
Senior Copywriter:
Yaroslav Serdiuk
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