Creativity

Nescafe: Cover Photo Display

Like the page, reveal the image.

Published on Oct 25, 2012

Editor's Pick

Nescafe Greece used its Facebook timeline cover photo to illustrate fans "liking" its Facebook page in a campaign by OgilvyOne, Athens to promote a new tin design. Last week, an image of 30kg coffee beans in a glass tank was used as the cover photo, and as each fan liked the brand, one bean per fan was removed. Eventually, the new coffee tin was revealed.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 25, 2012
Agency:
OgilvyOne - Athens
Client:
Nescafe

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.