Creativity

Nescafe: Eye

A billboard to wake you up.

Published on Jun 13, 2012

Editor's Pick

Publicis Mexico brings some beauty to the Mexico-U.S. border with this pretty brilliant billboard for Nescafe. Featuring a giant eye-shaped hole in the middle, the billboard is placed so sunlight would shine directly through it -- an ad twist on ancient Mayan technology.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Jun 13, 2012
Agency:
Publicis Mexico
Client:
Nescafe

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.