Creativity

Nescafe: Eye

A billboard to wake you up.

Published on Jun 13, 2012

Editor's Pick

Publicis Mexico brings some beauty to the Mexico-U.S. border with this pretty brilliant billboard for Nescafe. Featuring a giant eye-shaped hole in the middle, the billboard is placed so sunlight would shine directly through it -- an ad twist on ancient Mayan technology.

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About

Credits

Date
Jun 13, 2012
Agency:
Publicis Mexico
Client:
Nescafe

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