Nescafe Channels Jurassic Park in This Gold Blend Spot

Dinosaurs and VFX Transform a Cup of Coffee

Published on

Editor's Pick

Nescafe employs some excellent VFX in this spot for its Gold Blend coffee, which imagines a mother and son taking a trip into a "Jurassic Park"-style dinosaur world. In the spot, Mom's imagination seems to be fired by drinking a cup of Nescafe while her son plays with his toy dinosaurs. The ad could easily be filed under "cute" if it weren't for its movie-like qualities. It was filmed in South Africa's Royal Natal National Park, and augmented by the VFX team at MPC, which also created multiple dinosaurs from scratch and matte paintings including an animated lava-spewing volcano as backdrops. Park Pictures duo Christian & Patrick directed the ad, which introduces the strapline "golden opportunities await" for the coffee brand.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 13, 2015
Agency:
Publicis London
Agency Producer:
Sharon Joyce
Client:
Nescafe Gold Blend
Agency Producer:
Nikki Gregory
Creative:
Ed Robinson
Creative:
Sue Higgs
Director:
Patrick Chen
Director:
Christian McKenzie
Production Company:
Park Pictures
Production Company Producer:
Richard Fenton
Editor:
Andrea MacArthur @ Peepshow
Sound Design:
Raj @ Grand Central Studios
VFX:
MPC
VFX Producer:
Phil Whalley
CG Supervisor:
Jon Park
VFX Supervisor:
Dan Sanders
Shoot Supervisor:
Jim Radford
Grade:
MPC
Colourist:
Jean-Clément Soret
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age