Creativity

Could Your Morning Nescafe Transform You Into a Cheesy 'Legend' Like This Guy?

Brand Aims at Younger Consumers With Zany Spot Helmed by Traktor

By Alexandra Jardine. Published on Oct 11, 2016

Editor's Pick

Coffee can do strange things to you in the morning. Well, that's clearly the explanation for Nescafe Original's latest U.K. spot.

The instant coffee brand has launched a somewhat zany ad through Publicis, London, that demonstrates the effect of a morning cup on a guy leaving for work. As coffee beans rain down on him, he swooshes a long mane of hair and smiles cheesily into the camera to the strains of Whitesnake's classic '80s soft rock track "Here I Go Again." Afghan hounds admire him as he strides down the street, ready for anything, powering his way through the tagline "Leave Like a Legend."

The spot was directed by Traktor via Rattling Stick, and promotes the product's improved flavor. By introducing a quirky touch to the brand's advertising, the campaign is aimed at engaging a younger generation of coffee drinkers.

Dave Monk, executive creative director, Publicis London, describes it thus: "We've basically taken the first four seconds of someone's day and turned it up twenty notches, through the medium of coffee, lens flare, slo-mo and a soundtrack by Whitesnake."

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Oct 11, 2016
Agency:
Publicis London
Client:
Nescafe
Executive Creative Director:
Dave Monk
Creative Director:
Dave Sullivan
Creative Director:
Sue Higgs
Copywriter:
Dan Kennard
Art Director:
Ben Smith
Creative Planner:
Raj Thambirajah
Creative Planner:
Amy Whittaker
Account Handler:
Patrick Flynn
Account Handler:
Nick Hoile
Account Handler:
Scott Needham
Account Handler:
Stephen Hillcoat
Producer:
Sharon Joyce
Assistant Producer:
Holly Simmons-Betts
Media Buying Agency:
Zenith Optimedia
Production Company:
Rattling Stick
Director:
Traktor
Editor:
Richard Russell
Producer:
Polly Ruskin
Producer:
Sophie Hogg
Flame Operator:
Kamen Markov
Telecine:
Jean-Clement Soret
Post Production Company:
MPC
Audio Post Production Company:
750 MPH
Audio Post Producer:
Sam Ashwell

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.