Could Your Morning Nescafe Transform You Into a Cheesy 'Legend' Like This Guy?

Brand Aims at Younger Consumers With Zany Spot Helmed by Traktor

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Coffee can do strange things to you in the morning. Well, that's clearly the explanation for Nescafe Original's latest U.K. spot.

The instant coffee brand has launched a somewhat zany ad through Publicis, London, that demonstrates the effect of a morning cup on a guy leaving for work. As coffee beans rain down on him, he swooshes a long mane of hair and smiles cheesily into the camera to the strains of Whitesnake's classic '80s soft rock track "Here I Go Again." Afghan hounds admire him as he strides down the street, ready for anything, powering his way through the tagline "Leave Like a Legend."

The spot was directed by Traktor via Rattling Stick, and promotes the product's improved flavor. By introducing a quirky touch to the brand's advertising, the campaign is aimed at engaging a younger generation of coffee drinkers.

Dave Monk, executive creative director, Publicis London, describes it thus: "We've basically taken the first four seconds of someone's day and turned it up twenty notches, through the medium of coffee, lens flare, slo-mo and a soundtrack by Whitesnake."

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About

Credits
Date
Oct 11, 2016
Agency:
Publicis London
Client:
Nescafe
Executive Creative Director:
Dave Monk
Creative Director:
Dave Sullivan
Creative Director:
Sue Higgs
Copywriter:
Dan Kennard
Art Director:
Ben Smith
Planner:
Raj Thambirajah
Planner:
Amy Whittaker
Account Handler:
Patrick Flynn
Account Handler:
Nick Hoile
Account Handler:
Scott Needham
Account Handler:
Stephen Hillcoat
Producer:
Sharon Joyce
Assistant Producer:
Holly Simmons-Betts
Media Buying Agency:
Zenith Optimedia
Production Company:
Rattling Stick
Directors:
Traktor
Editor:
Richard Russell
Producer:
Polly Ruskin
Producer:
Sophie Hogg
Flame Operator:
Kamen Markov
Telecine Operator:
Jean-Clement Soret
Post-Production Company:
MPC
Audio Post-Production Company:
750 MPH
Audio Post Producer:
Sam Ashwell

See more credits

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