Nest's Security Camera Campaign Invites You to Solve Mysterious Happenings

Billboards and Print Ads Lead to Online Videos That Reveal the Truth

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Nest is inviting people to find out how bizarre events unfolded in an integrated campaign for its security cameras, taglined "Mystery Solved."

The campaign, created in-house at Nest, includes print ads that depict strange situations -- such as a car sinking in a swimming pool or a runaway lawmower-- and invite the viewer to go online and check out the video footage of how it happened.

Meanwhile, billboards in Chicago, Denver and San Francisco, via 60 Grit and Lithographix, actually stage the strange events -- one, for example, shows the camera sitting alongside a parachute dangling from a building.

The gist of the message is that, with Nest Cam connected to your phone 24/7, no mystery will ever go unsolved.

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About

Credits
Date
Sep 22, 2016
Agency:
In-house
Client:
Nest
VP Marketing:
Doug Sweeny
Executive Creative Director:
Matteo Vianello
Associate Creative Director:
John Barretto
Art Director:
Colin Bennett
Copywriter:
Josh Stern
Creative Producer:
Andrea Bustabade
Print Producer:
Todd Taylor
Head of Advertising & Engagement:
Gene Willis
Head of Creative Production:
Erik Tomita
Brand Media & Advertising Lead:
Jennifer Wantuch
Content Lead:
Spencer Davis
Director:
Norton
Production Company:
Pet Gorilla
Executive Producer:
Dominic Bernacchi
Head of Production:
Kyle Hill
Producer:
Fuliane Petikyan
Editor:
Mandy Brown
Compositing:
Framestore LA
Sound Design and Mix:
Handsome Sound
Audio Engineer:
Chris Forrest
Photographer:
Ryan Schude
OOH Production:
60 Grit
OOH Production:
Lithographix
Category
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