Nestea: Take the Plunge

In another era, a person took the plunge; but in the digital age, everything does. Coca-Cola's Nestea brand is reintroducing its 1970s tagline, "Take the plunge," and this outdoor and transit campaign "is a modern interpretation of tha

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In another era, a person took the plunge; but in the digital age, everything does. Coca-Cola's Nestea brand is reintroducing its 1970s tagline, "Take the plunge," and this outdoor and transit campaign "is a modern interpretation of that work," says Berlin Cameron United CD Marcus Woolcott. "The individual pieces were all shot underwater, then the composition was assembled in retouching." But why no women? "The initial media buy is reasonably small, so the client wanted only two ads, but they
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About

Credits
Date
Aug 02, 2006
Creative Director:
Marcus Woolcott
Art Director:
Marcus Woolcott
Art Director:
Brendan Wenzel
Copywriter:
Neil Riley
Photographer:
Vincent Dixon
Producer:
Milisava Tertovich
Retoucher:
Helene Chauvet
Client:
Nestea
Agency:
Berlin Cameron United
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