Nestea: The Start of Something Different

Spinning the bottle to get something new.

Published on Jul 12, 2011

Editor's Pick

Nestea's new global campaign, entitled The Start of Something Different, kicked off in May with a TV ad, Perfect Day, in which a guy spins the bottle and gets a different experience.

The supporting print campaign includes illustrative print ads featuring the spinning bottle and swirl graphics, which have been created by famous artists and illustrators including Supermundane, Cody Hudson and Alex Trochut. The spinning bottle as a mechanism to start new things will be used throughout the creative for the brand on all platforms, with digital elements to come.

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Jul 12, 2011
Wieden + Kennedy London

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